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The Magic Jackpot brand currently offers gaming machines at 940 of SuperBet’s retail outlets in Romania and Poland. The brand then also expanded into igaming when SuperBet acquired online operator Lucky 7 last year, with SuperBet opting to use the Magic Jackpot brand name for its online operations in Romania.
“I am excited that we have gone to live in Romania with Magic Jackpot, a well-recognised local brand, with a retail footprint across the country,” GiG chief commercial officer Ben Clemes said. “GiG’s technical igaming platform combined with the local experience of Superbet and operational expertise at Magic Jackpot will provide a market-leading experience to their players.
“It’s a proud moment for GiG to power the launch of a new brand while entering another regulated jurisdiction, which we have seen accelerate over the past few years and we look forward to developing our presence further throughout 2021.”
Lucky 7 co-founder Magnus Petersson said it took a combined effort from Lucky 7, Superbet and GiG to produce the Magic Jackpot online product in Romania.
“The Romanian project started back in June and was a completely new market for us, but with the help from Superbet and GiG we managed to pull it off in eight months,” Petersson said. “Considering it is a highly regulated market, eight months is a great achievement we all can be proud of.
“We’re fortunate to partner up with the largest sports betting and casino operator in Romania and among the top 30 in the world.”
Gaming Innovation Group has launched a new online casino in Romania for its client Magic Jackpot and its partner SuperBet.
Magic Jackpot is a well-established brand, hosting gaming across machines to 940 of SuperBet’s retail outlets throughout Romania and Poland. Its online operation launched in early 2021 following Superbet’s acquisition of a majority stake in Lucky 7.
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To support the launch in the Romanian market GiG acquired two new class II licences for the management and hosting facilities on its igaming platform and for the production and distribution of software services in the field of igaming.
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Romania’s fast-growing gaming market has doubled in size over the past few years. It has an overall gross gaming revenue of €1.4bn.
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Ben Clemes, CCO at GIG, said: “I am excited that we have gone live in Romania with Magic Jackpot, a well-recognised local brand, with a retail footprint across the country. GiG’s technical igaming platform combined with the local experience of Superbet and operational expertise at Magic Jackpot will provide a market-leading experience to their players.”
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Magnus Petersson, co-founder of Magic Jackpot, said: “The Romanian project started back in June and was a completely new market for us, but with the help from Superbet and GIG we managed to pull it off in eight months. Considering it is a highly regulated market, eight months is a great achievement we all can be proud of.”